3rd AIB-CEE Chapter Conference
3rd AIB-CEE Chapter Conference
Boosting competitiveness of Central Europe through digital economy

Call for Papers

Academy of International Business Central and Eastern Europe Chapter

and Faculty of International Relations, University of Economics, Prague

would like to invite you to the 3rd AIB-CEE Chapter Conference:

Boosting the competitiveness of Central and Eastern Europe: towards digitalization and a knowledge-based economy

29 September –1 October 2016

    The digitalizing of economy has become a crucial driver of global economy in recent years. More and more volumes of trade and services are flowing electronically using modern technologies what helps saving costs, improves responding demands faster than ever before, helps identifying customers needs and increases quality of products. This raises questions how single countries can contribute in creating attractive conditions for emerging forms of businesses and how they can benefit from this digitalizing the economy.  The AIB-CEE annual conference will therefore focus on issues such as new forms of businesses, role of digital economy in Central Europe, digital entrepreneurship and possible impacts of digital economy on competitiveness and economic growth in Central Europe. The conference will also deal with other key aspects of current trends in international business.  We want to foster cooperation among business people, scholars and specialists from Central and Eastern Europe in doing International Business research, disseminating its outcomes and improving International Business education.
A special Call for proposals is announced for the Paper Development Workshop “Successful Academic Publishing” The main purpose of the PDW is to assist in improving the quality of IB and strategy research in CEE and bringing new scholars into the IB field. The PDW is beneficial to junior scholars who have not previously published in international journals, to scholars who are located in universities that offer limited support for international business research, to scholars who are trained in disciplines less commonly associated with the field (e.g. geography, political science, ethnography, or economic history) but are interested in conducting international business research. For consideration for the paper development element of this PDW, authors are invited to submit their work by email to desislava.dikova@wu.ac.at by September 1, 2016.
  Our discussions will concentrate around ten broadly defined conference tracks:

1. Competitiveness of the CEE Region, its Countries, Industries and Firms

Track Chair: Erzsébet Czakó, Corvinus University of Budapest, Hungary Conceptual and empirical papers devoted to both current state and changes of the international competitive position of the CEE region, its countries, selected industries, and firms, are expected for this track. Contributions on theoretical foundations of competitiveness, particularly interrelatedness of national-, industry- and firm-level concepts are welcome. Moreover, attention will also be paid to studies addressing the sources of competitive advantage of CEE countries and firms, given the recent debates about the threat of the middle-income trap and the potential solutions to it, and the essence, impacts and potential of so called unconventional ecoomic policies to boost the competitiveness at national levels in some CEE countries. However, other contributions broadly related to the aforesaid aspects are also welcome.

2. Disruptive business models and foreign expansion

Track Chair: Piotr Trąpczyński, Poznań University of Economics, Poland Central and Eastern Europe is increasingly shifting from being a recipient of innovations through FDI that started back in the 1990s at the beginning of the transformation process, to becoming a source of innovations These can be related not only to products or services, but to organisational designs, processes or models of business expansion. This evolution on the consumer side, including such trends as a spectacular growth of mobile applications in the CEE region, clearly demonstrates new opportunities. Not surprisingly, therefore, the region is currently witnessing an emergence of firms driven by innovations which also expand beyond their home markets. The track welcomes submissions related to business model re-engineering, internationalisation of firms in innovative service and manufacturing sectors, as well as new models of internationalisation and marketing for foreign markets using online tools.

3. Specifics of Financial Management in CEE Countries

Track Chair: Josef Taušer, University of Economics in Prague, Czech Republic A good financial management is one of the key prerequisites for a high international competitiveness of the companies. Temporal or permanent lack or resources, excessive risk exposures, ineffective use of money, poor tax management etc. may cause serious damages to companies´ core businesses and thus weaken their competitive positions on international markets. Due to a relatively short history of their financial markets on one hand and because of a large part of business sector being in hand of foreign companies on the other hand CEE countries exhibit many specifics in terms of companies´ financial management. What are these specifics? What are the differences in financial management between domestically owned companies and subsidiaries of foreign multinational corporations? How do the companies in CEE countries manage their risk exposures? How do they optimize tax obligations? These are just few of many issues to be addressed in this track.

4. Internationalization of SMEs and born globals

Track Chair: Tiia Vissak, University of Tartu, Estonia This track focuses on internationalization, including exports, foreign investments and other foreign entry and/or foreign operation modes. Qualitative, quantitative and conceptual papers on internationalization processes of SMEs and born globals – for instance, on factors leading to or affecting their initial internationalization and further growth, but also factors leading to their de- and re-internationalization (complete and partial exits and re-entries), foreign operation mode changes and differences between born globals and other internationalizers (for instance, slow internationalizers and born-again globals) – are welcome to this track. In addition, papers on internationalization that does not follow any processes described by current authors, papers on mature born globals and other internationalizers and papers on positive and/or negative consequences of internationalization for firms are welcome to this track. Papers on CEE firms entering CEE and other regions or other firms entering CEE, but also those comparing CEE firms’ internationalization with internationalization of other firms are especially welcome.

5. IB Teaching and Research in the CEE Region

Track Chair: Mirosław Jarosiński, Warsaw School of Economics, Poland CEE Region has gone through unprecedented changes since early 90-ties of the previous century. Its transition to market economy opened new business opportunities and the global technological prowess brought new ways of doing business and new business models. This has created a window of opportunity for new research within the region and for comparative studies. Also the way that International Business is taught has changed over the years as new methods of teaching and learning were developed. This track is first of all about the methodologies used in IB research and teaching with a special focus on innovative and non-traditional methodological approaches. Another major topic that can be discussed here is business and academia collaboration both in research and teaching. These and also other related topics can be discussed in paper and panel proposals submitted to this track.

6. Developments in FDI and trade in CEE

Track chair: Andreja Jaklič, University of Ljubljana, Slovenia CEE countries face diverse dynamics in FDI and trade which influence business environment, enterprise performance and structural change. This track invites papers related to FDI trends and foreign affiliate(s) developments, creation and growth of regionally based multinational enterprises, as well as analyses of policy incentives and strategies for promoting international investment and trade. How have multinational enterprises restructured their network(s) of foreign affiliates in the region? How have recent trends in digitalisation influenced FDI and trade? And vice versa, what is the role of FDI and MNEs in digitalisation of business the region? What were the changes and effects (on performance, innovation, job creation, division of tasks)? What are recent changes in promotion policies, incentives and commercial diplomacy? Can we trace changes due to the digital single market in CEE region?

7. New Forms of International Marketing in the CEE region. How they can be captured?

Track Chair: Petr Král, University of Economics, Prague The global environment heavily affected by huge boom of new technologies and forms of business is also shaping trade and products. The rising role of internet and moving toward e-commerce internet has never been stronger. The changing pattern of trade together with new products and services raises a lot of questions for strategies in marketing. Have can be these trends i business to consumers marketing defined? What tools and strategies are the business using in order to be successful? This track will be debating current issues and developments that are changing the international marketing particularly in the CEE region.

8. MNEs, their Subsidiaries and Value Chains in the CEE Region

Track Chair: Jana Vlčková, University of Economics, Prague CEE region witnessed large FDI inflows over the last two decades due to their favorable position, stable political and economic environment and relatively cheap and qualified labor force. This has been accompanied with deep integration into Global Value Chains. MNEs account for large shares of employment, value added and exports in the CEE region. Further, the big role of manufacturing in CEE countries has been linked to low and medium-skilled jobs. This leads to several questions: What is the position of CEE countries in GVCs? Have they witnessed upgrading in recent years? What are the major benefits and costs associated with participation in GVCs? How MNEs affect local suppliers and regions? How big is the share of value added created and captured by MNEs? Has the configuration of GVCs in the CEE region changed? What can CEE countries do to upgrade in GVCs? Are there differences between countries/industries?

9. International HRM and Cross-Cultural Management

Track Chair: József Poór, Szent István University-Hungary-J.Selye University-Slovakia The importance of our track lies in the on-growing cooperation between companies from differing cultural backgrounds. Today's manager increasingly has to work in international and cross cultural environments. The human aspect in the multinational context can be characterized by two important fields. The first approach of this track is cross-cultural management which investigates the influence of culture on management across countries.  Coping with diverse cultural and institutional frameworks is just one of the challenges faced by an international venture planning to enter or expand its presence in Central and Eastern European (CEE) markets. Regarding this matter can be developed discussion around three major topic areas: (1) Introducing into similarities and differences of CEE environment; (2) Managing cultural differences in local subsidiaries of multinational firms from and emerging world and (3) Learning about the implementation of an international business plan in transitional environment. The second approach of this track is focused on Human Resource Management (HRM) in multinational firms. Topics to be explored include internationalization/globalization and its impacts on the personnel function, the different fields (staffing, pay and benefit, competency model, performance management, expat management, training and development, new training tools - e.g. e-learning etc. - and industrial relations) of IHRM in the international environment, and the debate over the transportability of specific HR tools into Central and Eastern European (CEE) countries of the world.

10. Corporate Governance

Track Chair: Michał Zdziarski, Warsaw University, Poland This track calls for papers on corporate governance in the Central and Eastern European region. We particularly welcome papers to this track investigating relationship among governance and internationalization, and comparative studies on corporate governance in the region. These issues can be investigated at different levels including: individual directors, boards, key processes such as control, strategy and stakeholder management, corporate networks of interlocking directors, and country legal and institutional systems, to name just a few key ones. The following list of keywords should serve as more comprehensive guidance on range of possible topics. Variety of corporate governance systems emerged in the region in past 25 years due to development of new capital markets, reforms in legal and institutional settings, knowledge spillovers from foreign investors, historical traditions, experience gained from internationalization of companies, and new ownership composition of leading companies in the region. We hope that contributors to this truck will be able to reflect on what can be learned from research on this variety of systems.